tldr; the region «Münsterland» with it's rural part as well as the city of Münster gets a new brand identity in connection with the regional marketing
The DNA of Münsterland
Land of Unlimited Opportunities.
Based on the brand positioning 'The Münsterland Brand is on the Move!' started in 2017, the unique features of the region were collected, analyzed, and condensed. Building on this foundation, the Münsterland e.V. sought a creative and communication concept for visualizing the brand image.
The brand communication to be developed should create a sense of identity for the region and bring together and unite different themes, requirements, and stakeholders under the brand umbrella.
What happens when you want to distill the essence of Münsterland into a more concise representation? Taking the example of the urban landscape, what might the DNA of this portrayal look like?
There is always more. Behind every door you find even more rokoko richness than in the room before. Dominant colours are white, blue and gold.
Urban, rural.
Münsterland and the city of Münster together offer a structure that is both urban and rural, thus presenting the advantages of many contrasts: Seclusion, connectivity, urban culture, and local recreation. Moreover, Münsterland reflects various sectors that qualify it as a highly attractive living space: Science, quality of life, diversity, fun, research, tradition, a region with a future, economic strength. The idea behind this brand design is to fully represent this DNA as well as the individual sectors.
You can be everything.
The new logo design not only reflects the geographical sequence of the elements, Park and Schlösser but also the generously designed sightlines of the Rococo era. The predominant colors of the Rococo are white (porcelain), blue (cobalt color), and gold, symbolizing opulence and wealth. The richness and playfulness should also be reflected in the logo ensemble accordingly.
The sub brand for the specific field of research in Münsterland.
For its application, the concept becomes a diverse ambassador of its strengths.
The sense of belonging to the umbrella brand is maintained through the key visual.
